Political design - Referendum in Switzerland, February 8, 2009

February 8, in Switzerland it will take place a referendum to decide if the citizens from Romania and Bulgaria, the last entries in EU, will enjoy the same right of free movement in and out of this country as the other older members.

An advertising campaign is on the run from the beginning of the year.

The extreme-right party's billboard - Swiss People's Party (SVP) - don't need too much words. The iconography reminding the representation from the time of the Third Reich (third image) is speaking by himself and is a radical and more aggressive representation in comparison with the billboards displayed for the 2007 campaign for the general elections (second picture). The Free Democratic Party - FDP - is supporting the inclusion of the two countries in the Schengen agreements (first picture).