Mister Wong and Europe

Image via CrunchBase//The current logo

Mister Wong is a social bookmarking site created in 2006 and covering the German speaking realm. Recently, it got the Russian and Chinese variants. A very interesting and succesful idea.

But...not enjoying universal acceptance. The problem: the logo of the website - a Chinese man, with suite and glasses, in his 50s - was considered discriminatory by the American-Asian users. An aspect not familiar for the German/European public it was basically addressed. The creator of the site, Kai Tietjen, apologized for this inconvenience and replaced the logo with a very schematic - a kind of abstract African art representation, in my opinion - icon.

Different sensibilities, different worlds, but at the end, we have to take them into account, mostly when we are talking about businesses.